Ok, I don't really want to get into this, but my bullshit detector was going off.
The incident you're referring to was for a Guinness World Record that had specific guidelines, which the woman was told before. The world record she was trying to break was a world record for running a marathon while wearing a specific uniform, including wearing a skirt. Again, she knew this; instead of complying with the rules, she wanted to make some sort of statement as to how "sexist" it was to not be allowed to break the record while not following the same criteria as every woman before her who had set the record.
Maybe it's harder to run wearing the skirt the whole time. Maybe it's easier. I don't know and I don't care. I also wouldn't have the gall to brazenly break the rules of an organization and then tell them that THEY are wrong. Especially for something so silly as this.
This is akin to showing up to a dinner that was described as "formal attire" beforehand wearing overalls and then crying discrimination.
In other words, your example was actually a perfect demonstration of what @badassgixxer05 was referring to: the era of hurt feelings.
Lastly, we all know how this will play out: the Guinness organization will most likely give in because of public outcry over this "injustice," which really isn't an injustice at all, and award this woman the new record...even though the women who broke it before will be totally disregarded. And more and more people will be encouraged to continue to whine for whatever they think they "deserve," and the snowball keeps rolling.